Thanks to technology, today’s hotel operators are breaking down departmental barriers and adopting a centralized database approach to have a game-changing impact on efficiency. This technology becomes even more transformative when coupled with two-way text messaging between hotel staff and guests. Such digitalization is revolutionizing how hotels manage guest information and communication, and it is leading to a remarkable enhancement in overall guest satisfaction. Dissolving communication barriers between hotel departments is a key operational goal for many in 2024. Traditionally, hotels have operated in a siloed manner whereby each department focused on its strengths to the detriment of communication and collaboration. Hotel marketing departments focused on selling to guests, while the front desk consumed itself with direct guest interactions. While this strategy was effective in the past, today, this departmental makeup hinders operators’ ability to deliver seamless, personalized experiences. To provide the best possible guest experience, management must commit to [...]